I think it looks cool. Sorta like an updated Suzuki Jimny. It’s only 4.3 meters long which, for me, is “a good size” for a utility car. I have a VW Saveiro which is just a little bit longer.
The price (apparently in China) is $16,500 with a battery capable of 400 km of range. It’s a joint venture between Chery and Xiaomi. Chery has grown up. Even Aptera has an arrangement to use some parts manufactured by Chery in their car.
Where it will be available is still up for grabs. Check out The Electric Viking for a bit more information.